Independent Fitness Studio located in Glendale, California. The campaign ran for under 30 days with the objective to generate new memberships using Facebook Ads without relying on walk-ins or seasonal deals.
Our campaign generated 127 leads in under 30 days at an average cost of $6.00 per lead. Memberships increased by 30% that month, with email follow-ups converting 22% of leads into paying members. The client hired an additional coach to handle the increased demand.
The client had a loyal community but no predictable way to attract new members. They relied on referrals, which were slow and inconsistent. They wanted a system that worked on autopilot to bring in local leads.
We crafted a Facebook Lead Ads campaign with a low-barrier offer: "Free 7-Day Pass". Key elements included high-energy gym videos and transformation photos, pain-point focused ad copy like "Struggling to stay motivated? We got you.", hyper-local targeting within 5 miles of the gym, and retargeting warm audiences who visited their page or watched 50%+ of video ads.
"We had to add two new class slots because of the demand. We've tried flyers, Google — nothing hit like these ads." — Chris L., Gym Owner