Case Study #3: Local Cleaning Business – 70 New Clients and 6 Weeks Booked Out

Client Overview

Mr. Sparkle Window Cleaning needed to attract more local residential clients and grow brand awareness using Facebook Ads. The campaign ran for 6 weeks.

Results

We acquired 70 new customers in 6 weeks at an average cost per lead of $1.89. The client was booked out for 6 weeks in advance, reviews increased on Google My Business (improving SEO too), and Jake expanded his crew to handle the demand.

The Challenge

Jake, the owner, was using flyers and referrals but wasn't getting consistent leads. He wanted to scale without hiring a marketing team — and needed it fast.

The Strategy

We built a simple, visual Facebook Ads funnel focused on before-and-after images that clearly showed value. Highlights included carousel ads featuring real window cleaning transformations, targeting homeowners in 3 ZIP codes using Facebook's location tools, a direct CTA: "Free Quote – Get Your Windows Sparkling This Week", and lead form connected to phone + email notifications.

Client Feedback

"We literally had to pause the ads because our schedule filled up so fast. This changed my whole business." — Jake T., Owner